{"id":280,"date":"2025-08-21T13:36:15","date_gmt":"2025-08-21T19:36:15","guid":{"rendered":"https:\/\/rutamax.com\/?page_id=280"},"modified":"2025-09-22T11:47:37","modified_gmt":"2025-09-22T17:47:37","slug":"politica-de-privacidad","status":"publish","type":"page","link":"https:\/\/rutamax.com\/en\/politica-de-privacidad\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"280\" class=\"elementor elementor-280\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4360e74 e-flex e-con-boxed e-con e-parent\" data-id=\"4360e74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a994c85 elementor-widget elementor-widget-heading\" data-id=\"a994c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb04ec elementor-widget elementor-widget-text-editor\" data-id=\"8fb04ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUpdated 09\/22\/2025 \t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6868ca9 e-con-full e-flex e-con e-child\" data-id=\"6868ca9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4960cd5 elementor-widget elementor-widget-text-editor\" data-id=\"4960cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"386\" data-end=\"441\">Responsible for the Processing of Personal Data<\/h5><p data-start=\"442\" data-end=\"681\"><strong data-start=\"442\" data-end=\"453\">Rutamax<\/strong> (hereinafter \"the Company\"), domiciled in Bah\u00eda de Banderas, Nayarit, Mexico, is responsible for the treatment and protection of the personal data provided by its clients, in accordance with the applicable Mexican legislation.<\/p><h5 data-start=\"683\" data-end=\"721\">Personal Data We Collect<\/h5><p data-start=\"722\" data-end=\"760\">The data we may request are:<\/p><ul data-start=\"761\" data-end=\"1157\"><li data-start=\"761\" data-end=\"853\"><p data-start=\"763\" data-end=\"853\">Identification data: first name, last name, date of birth, nationality, CURP, RFC.<\/p><\/li><li data-start=\"854\" data-end=\"917\"><p data-start=\"856\" data-end=\"917\">Contact information: e-mail, telephone, address.<\/p><\/li><li data-start=\"918\" data-end=\"1015\"><p data-start=\"920\" data-end=\"1015\">Payment information: credit or debit card information, only to process reservations.<\/p><\/li><li data-start=\"1016\" data-end=\"1075\"><p data-start=\"1018\" data-end=\"1075\">Driver's license and official identification.<\/p><\/li><li data-start=\"1076\" data-end=\"1157\"><p data-start=\"1078\" data-end=\"1157\">In case of invoicing: fiscal data (RFC, company name, fiscal address).<\/p><\/li><\/ul><h5 data-start=\"1159\" data-end=\"1194\">Purposes of Processing<\/h5><p data-start=\"1195\" data-end=\"1240\">Personal data will be used for:<\/p><ul data-start=\"1241\" data-end=\"1628\"><li data-start=\"1241\" data-end=\"1303\"><p data-start=\"1243\" data-end=\"1303\">Manage reservations and vehicle rental contracts.<\/p><\/li><li data-start=\"1304\" data-end=\"1347\"><p data-start=\"1306\" data-end=\"1347\">Process payments and security deposits.<\/p><\/li><li data-start=\"1348\" data-end=\"1392\"><p data-start=\"1350\" data-end=\"1392\">Comply with legal and tax obligations.<\/p><\/li><li data-start=\"1393\" data-end=\"1473\"><p data-start=\"1395\" data-end=\"1473\">Contacting the customer regarding their reservation, cancellation or clarifications.<\/p><\/li><li data-start=\"1474\" data-end=\"1522\"><p data-start=\"1476\" data-end=\"1522\">Provide assistance during the service.<\/p><\/li><li data-start=\"1523\" data-end=\"1628\"><p data-start=\"1525\" data-end=\"1628\">Send promotional information, offers and satisfaction surveys (only with prior consent).<\/p><\/li><\/ul><h5 data-start=\"1630\" data-end=\"1660\">Data Transfer<\/h5><p data-start=\"1661\" data-end=\"1750\">Rutamax will not share your personal data with third parties, except in the following cases:<\/p><ul data-start=\"1751\" data-end=\"1970\"><li data-start=\"1751\" data-end=\"1810\"><p data-start=\"1753\" data-end=\"1810\"><strong data-start=\"1753\" data-end=\"1780\">Competent authorities<\/strong>when required by law.<\/p><\/li><li data-start=\"1811\" data-end=\"1896\"><p data-start=\"1813\" data-end=\"1896\"><strong data-start=\"1813\" data-end=\"1863\">Banking institutions and payment processors<\/strong>to manage transactions.<\/p><\/li><li data-start=\"1897\" data-end=\"1970\"><p data-start=\"1899\" data-end=\"1970\"><strong data-start=\"1899\" data-end=\"1915\">Insurers<\/strong>in case of accidents or coverage claims.<\/p><\/li><\/ul><h5 data-start=\"1972\" data-end=\"2042\">ARCO Rights (Access, Rectification, Cancellation and Opposition)<\/h5><p data-start=\"2043\" data-end=\"2085\">The owner of the data has the right to:<\/p><ul data-start=\"2086\" data-end=\"2316\"><li data-start=\"2086\" data-end=\"2121\"><p data-start=\"2088\" data-end=\"2121\">Access to your personal data.<\/p><\/li><li data-start=\"2122\" data-end=\"2171\"><p data-start=\"2124\" data-end=\"2171\">Rectify them if they are inaccurate or incomplete.<\/p><\/li><li data-start=\"2172\" data-end=\"2250\"><p data-start=\"2174\" data-end=\"2250\">Cancel them when it considers that they are not required for the purposes indicated.<\/p><\/li><li data-start=\"2251\" data-end=\"2316\"><p data-start=\"2253\" data-end=\"2316\">Oppose the processing of your personal data for specific purposes.<\/p><\/li><\/ul><p data-start=\"2318\" data-end=\"2413\">To exercise these rights, you can send a request to the mail: <strong data-start=\"2385\" data-end=\"2411\"><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"2387\" data-end=\"2409\">privacidad@rutamax.com<\/a><\/strong><\/p><p data-start=\"2415\" data-end=\"2445\">The application must include:<\/p><ol data-start=\"2446\" data-end=\"2602\"><li data-start=\"2446\" data-end=\"2488\"><p data-start=\"2449\" data-end=\"2488\">Full name and means of contact.<\/p><\/li><li data-start=\"2489\" data-end=\"2534\"><p data-start=\"2492\" data-end=\"2534\">Copy of valid official identification.<\/p><\/li><li data-start=\"2535\" data-end=\"2602\"><p data-start=\"2538\" data-end=\"2602\">Clear description of the data and the right you wish to exercise.<\/p><\/li><\/ol><h5 data-start=\"2604\" data-end=\"2633\">Data Retention<\/h5><p data-start=\"2634\" data-end=\"2796\">The data will be kept only for the time necessary to fulfill the purposes described and in accordance with the applicable legal provisions.<\/p><h5 data-start=\"2798\" data-end=\"2833\">Information Security<\/h5><p data-start=\"2834\" data-end=\"3000\">Rutamax implements technical, administrative and physical measures to protect information against loss, misuse, unauthorized access, alteration or destruction.<\/p><h5 data-start=\"3002\" data-end=\"3048\">Use of Cookies and Similar Technologies<\/h5><p data-start=\"3049\" data-end=\"3351\">Our website uses <strong data-start=\"3075\" data-end=\"3086\">cookies<\/strong> and similar technologies to improve the user experience, analyze statistics and display personalized content.<br data-start=\"3207\" data-end=\"3210\" \/>You can disable cookies in your browser settings, although some site functions may be limited.<\/p><h5 data-start=\"3353\" data-end=\"3403\">Modifications to the Privacy Policy<\/h5><p data-start=\"3404\" data-end=\"3580\">Rutamax may update this Privacy Policy at any time. Changes will be posted on the [rutamax.com] website. You are encouraged to review it periodically.<\/p><h5 data-start=\"3582\" data-end=\"3601\">Acceptance<\/h5><p data-start=\"3602\" data-end=\"3780\">By providing your personal data and using our services, you consent to the processing of your personal data in accordance with this Privacy Policy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Updated on 09\/22\/2025 Responsible for the Treatment of Personal Data Rutamax (hereinafter \u201cthe Company\u201d), located in Bah\u00eda de Banderas, Nayarit, Mexico, is responsible for the treatment and protection of personal data provided by its customers, according to the applicable Mexican legislation. Personal Data We Collect The data we may request are: Identification data: [...]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"class_list":["post-280","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00edtica de privacidad - Ruta Max<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rutamax.com\/en\/politica-de-privacidad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00edtica de privacidad - Ruta Max\" \/>\n<meta property=\"og:description\" content=\"Actualizado el 22\/09\/2025 Responsable del Tratamiento de Datos Personales Rutamax (en adelante \u201cla Empresa\u201d), con domicilio en Bah\u00eda de Banderas, Nayarit, M\u00e9xico, es responsable del tratamiento y protecci\u00f3n de los datos personales proporcionados por sus clientes, conforme a la legislaci\u00f3n mexicana aplicable. Datos Personales que Recabamos Los datos que podemos solicitar son: Datos de identificaci\u00f3n: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rutamax.com\/en\/politica-de-privacidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Ruta Max\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61581358919193\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T17:47:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rutamax.com\\\/politica-de-privacidad\\\/\",\"url\":\"https:\\\/\\\/rutamax.com\\\/politica-de-privacidad\\\/\",\"name\":\"Pol\u00edtica de privacidad - Ruta Max\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rutamax.com\\\/#website\"},\"datePublished\":\"2025-08-21T19:36:15+00:00\",\"dateModified\":\"2025-09-22T17:47:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rutamax.com\\\/politica-de-privacidad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rutamax.com\\\/politica-de-privacidad\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rutamax.com\\\/politica-de-privacidad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rutamax.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pol\u00edtica de privacidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rutamax.com\\\/#website\",\"url\":\"https:\\\/\\\/rutamax.com\\\/\",\"name\":\"Ruta Max\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/rutamax.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rutamax.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rutamax.com\\\/#organization\",\"name\":\"Ruta Max\",\"url\":\"https:\\\/\\\/rutamax.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/rutamax.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rutamax.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-positivo-1.svg\",\"contentUrl\":\"https:\\\/\\\/rutamax.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-positivo-1.svg\",\"width\":59,\"height\":39,\"caption\":\"Ruta Max\"},\"image\":{\"@id\":\"https:\\\/\\\/rutamax.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61581358919193\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy Policy - Ruta Max","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rutamax.com\/en\/politica-de-privacidad\/","og_locale":"en_US","og_type":"article","og_title":"Pol\u00edtica de privacidad - Ruta Max","og_description":"Actualizado el 22\/09\/2025 Responsable del Tratamiento de Datos Personales Rutamax (en adelante \u201cla Empresa\u201d), con domicilio en Bah\u00eda de Banderas, Nayarit, M\u00e9xico, es responsable del tratamiento y protecci\u00f3n de los datos personales proporcionados por sus clientes, conforme a la legislaci\u00f3n mexicana aplicable. Datos Personales que Recabamos Los datos que podemos solicitar son: Datos de identificaci\u00f3n: [&hellip;]","og_url":"https:\/\/rutamax.com\/en\/politica-de-privacidad\/","og_site_name":"Ruta Max","article_publisher":"https:\/\/www.facebook.com\/profile.php?id=61581358919193","article_modified_time":"2025-09-22T17:47:37+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rutamax.com\/politica-de-privacidad\/","url":"https:\/\/rutamax.com\/politica-de-privacidad\/","name":"Privacy Policy - Ruta Max","isPartOf":{"@id":"https:\/\/rutamax.com\/#website"},"datePublished":"2025-08-21T19:36:15+00:00","dateModified":"2025-09-22T17:47:37+00:00","breadcrumb":{"@id":"https:\/\/rutamax.com\/politica-de-privacidad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rutamax.com\/politica-de-privacidad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/rutamax.com\/politica-de-privacidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rutamax.com\/"},{"@type":"ListItem","position":2,"name":"Pol\u00edtica de privacidad"}]},{"@type":"WebSite","@id":"https:\/\/rutamax.com\/#website","url":"https:\/\/rutamax.com\/","name":"Max Route","description":"","publisher":{"@id":"https:\/\/rutamax.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rutamax.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/rutamax.com\/#organization","name":"Max Route","url":"https:\/\/rutamax.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rutamax.com\/#\/schema\/logo\/image\/","url":"https:\/\/rutamax.com\/wp-content\/uploads\/2025\/08\/logo-positivo-1.svg","contentUrl":"https:\/\/rutamax.com\/wp-content\/uploads\/2025\/08\/logo-positivo-1.svg","width":59,"height":39,"caption":"Ruta Max"},"image":{"@id":"https:\/\/rutamax.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61581358919193"]}]}},"_links":{"self":[{"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/pages\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":8,"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/pages\/280\/revisions"}],"predecessor-version":[{"id":1875,"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/pages\/280\/revisions\/1875"}],"wp:attachment":[{"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rutamax.com\/en\/wp-json\/wp\/v2\/categories?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}