Privacy Policy
Responsible for the Processing of Personal Data
Rutamax (hereinafter "the Company"), domiciled in Bahía de Banderas, Nayarit, Mexico, is responsible for the treatment and protection of the personal data provided by its clients, in accordance with the applicable Mexican legislation.
Personal Data We Collect
The data we may request are:
Identification data: first name, last name, date of birth, nationality, CURP, RFC.
Contact information: e-mail, telephone, address.
Payment information: credit or debit card information, only to process reservations.
Driver's license and official identification.
In case of invoicing: fiscal data (RFC, company name, fiscal address).
Purposes of Processing
Personal data will be used for:
Manage reservations and vehicle rental contracts.
Process payments and security deposits.
Comply with legal and tax obligations.
Contacting the customer regarding their reservation, cancellation or clarifications.
Provide assistance during the service.
Send promotional information, offers and satisfaction surveys (only with prior consent).
Data Transfer
Rutamax will not share your personal data with third parties, except in the following cases:
Competent authoritieswhen required by law.
Banking institutions and payment processorsto manage transactions.
Insurersin case of accidents or coverage claims.
ARCO Rights (Access, Rectification, Cancellation and Opposition)
The owner of the data has the right to:
Access to your personal data.
Rectify them if they are inaccurate or incomplete.
Cancel them when it considers that they are not required for the purposes indicated.
Oppose the processing of your personal data for specific purposes.
To exercise these rights, you can send a request to the mail: privacidad@rutamax.com
The application must include:
Full name and means of contact.
Copy of valid official identification.
Clear description of the data and the right you wish to exercise.
Data Retention
The data will be kept only for the time necessary to fulfill the purposes described and in accordance with the applicable legal provisions.
Information Security
Rutamax implements technical, administrative and physical measures to protect information against loss, misuse, unauthorized access, alteration or destruction.
Use of Cookies and Similar Technologies
Our website uses cookies and similar technologies to improve the user experience, analyze statistics and display personalized content.
You can disable cookies in your browser settings, although some site functions may be limited.
Modifications to the Privacy Policy
Rutamax may update this Privacy Policy at any time. Changes will be posted on the [rutamax.com] website. You are encouraged to review it periodically.
Acceptance
By providing your personal data and using our services, you consent to the processing of your personal data in accordance with this Privacy Policy.